•To create a high-converting website, you need to understand what the website is for and what action you want visitors to take.
•It is important to make sure that each page on the website converts, by including elements such as videos, images, text, headlines, and call-to-actions.
•When creating content (such as videos), be authentic and passionate in order to connect with potential clients.

Taking a minute just offhand to discuss what it takes to make a high converting website that's, that's in a landing page that's really gonna draw on customers that you want to have. Just had a conversation with a client and we were discussing websites. We opted to have them stay with their current provider and what they're doing, and they're just gonna save some money on this. But, you know, the ideas that are important for them to, to move forward with this applied pretty much to everybody. So first off, it's understanding what a website's about a web, a website is just one component of so many different components out there. In order to drive traffic to your call to action, what do you want to have happen? So if you have a hundred people come to your website, or a thousand people come to your website, you're only gonna get a small percentage of those people that are actually gonna take the action that you want.

What, first off, it's deciding what that action is. Do you want them to visit your store? Do you want them to email you? Do you want them to order something? Do you want them to text message you or call you? Fill out a form, whatever it is. I mean, you have to decide what it is, and you have make sure that that's first and foremost, very clear and, and easy for them to engage with. So you have different categories. I mean category A, B, C, right? It doesn't matter how the websites arranged or whatever else. I mean, it's at, at the end of the day, it's pretty much all formulas anyway. What is important is that you give the con the customer and, and, and not only the customer, but you give Google and you give all these search engines and, and, and bots, the, the information that they're looking for as well.

So what does that look like? Like in reality, how does that end up, you know, how do you end up with a landing page, something that really converts? It's just a commercial, you know, you need to answer a couple of quick questions. Why are some, why is somebody really coming there? So outside of a, you know, for example, like a restaurant, it's very easy, right? It's, they're coming there to see your menu, they're coming there to see your food. They're coming there to see where you're located, or maybe events. That's it. Give it to 'em. Like, just make that easily accessible. Make it front and center, top of the fold when it comes to other, you know, service industries or it comes to, you know products or whatever that it is, you wanna make sure that each category is, is well designed out and, and you have a page for each one, and that, that helps you with the search engine optimization.

But you also wanna make sure that each page converts. So if you have product A, all right, why should somebody choose to work with you for product A or service A? Okay. Why, why should somebody choose to work with you on that? Why? Why do I pick you versus a competitor? Okay, answer that question. Video is a perfect way to make that happen. I mean, it's like people have the attention span of goldfish is these days. So use a video to make that happen for you, right? Use images to make that happen. And then you put, you know, you write good copy with headlines and making sure that it is, you know, that it's everything in there and that, that, that takes care of the search engine optimization. And then you wanna make sure that you have your call to action readily accessible. So I would go video, call to action, text, image, image, video.

You know, more videos if you can. If not, image, image, text, text, headline, headline, more call to actions, and then just fill out that page and don't be short on it, right? If people are gonna read, they're gonna read. If they want to see photos, if you have something visual show photos. Now the other thing when it comes to this is do you want to, I guess, how do you make that happen? Do you, do you do a video where it's like you do a commercial, you know, where like, Hey, we have these products here, take a look and we have this products here and over here. And take a look at that or do, what I'm gonna say to do is be passionate, right? I mean, if you're demoing something demo, like you would in real life, you don't talk like a commercial and, and, and better than even real life, demo it.

Like you're showing something cool to your friend, right? Get your phone out, these awesome cameras on these phones. Get your phone out, get real inti, get close, show the details. Zoom out. Go around. Use excited language and explain to people why they should come in or why they should do whatever it is that you want them to do. Keep your call to action in mind, right? Skip the f-bomb, skip the, you know, skip a skip, skip the extra casual language, but be authentic. Explain that question. Why? Why should somebody do business with you? Because you're fun, you're cool, you're passionate about what you do, and you give a good deal or whatever it is that you want to say, but make that happen. And if your friend would call BS on your video and you're like, that's not you, that's not real, take it again and do it over until you get it right, because it's gonna make all the difference in the world to your potential clients because we live in a reality TV sort of world at this point right now. And this is something that their, their people's BS meters are finely tuned to understand. So go out, make a good page, and you'll see your conversions rise.