Facebook Business Page Post Lifespan How long does it last? What should you expect?
So why don't you just take a couple of minutes to go over some information that you're going to find fascinating. This is something that I actually talk to plenty of my clients about, and, we have thoughts about this. And my, my thing with this is you have to look at these platforms for what they really are. Facebook is nothing more than an advertising platform for businesses, right? That's all it is. The personal side and the business side have zero correlation. They're just not the same at all. So when people are putting up posts that look like personal posts and wishing people happy Easter or HappyThanksgiving, and it doesn't play well there. What you need to do is you need think of everything as a commercial. So to help illustrate that point, did a little bit of research and found this article that you might find is interesting. So what is the lifespan of your Facebook post? How long does it really last which should tell you how often you might want to actually post something depending on whatever it is. So as we go through, you can see this sort graph here, but at the end of the day, this is the post-progression for the first, you know, engagement, impressions and reach, which are the big metrics for this. So engagement, 75% of the engagement happens within the first five hours, right? So that's all your likes, people clicking on things, right? It's 75% done after five hours impressions, how many people actually see it? These are people that actually, you know see, how would I say it's, it's like, these are not your super users. These are people that just, you know, getting as many people to see it as, as possible, 75% of it is done in two and a half hours it's over and done with in two and a half hours. Right. And that's just how many times it's shown. And then the reach is also less, less than that. 75% of it is done in an hour and 50 minutes. That's crazy. Right? So even at this, look at this, you know, this is an interesting thing. So if you have 1000 fans and you're reaching average of 16% of fans claim by Facebook, and I, I think it's less than that, actually your post would reach 160 people in one hour and 50 minutes. And then after that, it's not more, there really isn't much. So what we need to do honestly, is schedule things out in advance. We need to schedule multiple posts and we need to treat them as commercials as what they are. All right. Hopefully that's helpful for you an informative.