Giving your business card out = FAILURE

Transcription:
Eric Thompson here. I was just having a conversation with one of the sales guys and we were talking about business cards and you know, it was part of the training process we were getting in. I just looked for an article that basically said exactly or almost exactly what I was saying. And that is, is if you give a business card to someone you are admitting defeat, you have failed in your business card is the equivalent of, Hey, just send me something, nobody wants to get something from you, work the lead, get it there, take business cards from other people, set up meetings in advance, a business card, right? It's just something that they can throw in the garbage that's all that it really is. And it's not going to do you any favors if you give somebody a business card, in fact, just, you know, treat it as an objection. Sure. I'd love to give you business card, but what else can I give you? That's actually going to make a difference in what you're doing. What else can I teach you? What else can I, what else? What other value can I provide for you? Because if you give a business card, you're almost guaranteed not to hear back from them and you have to basically set up everything and start over from new. Business cards equals failures, unless you're getting them from someone else.