Objection: Give Me a Price NOW or No Meeting

When a prospect demands a price before taking a meeting, it's often a ploy to avoid doing business. To overcome this, the best response is to suggest having a conversation and seeing if it could be a fit. Demonstrating that an informed decision takes more than just a one-size-fits-all solution helps build trust with customers and strengthens loyalty. Taking the time to understand customer needs and capabilities before pricing negotiations can save time and money in the long run.

So I was just asked, what do you do when a prospect asks you for a price and in fact demands a price before they actually will set a meeting with you? And my answer, uh, maybe different than what other people will tell you what to do personally, I never give somebody a price. There's no reason. Um, that's not actually true though. I, I do give a price. Usually I'll say it's at least a million dollars a year, maybe a little bit more. And then when they, like, you know, I'll say it as a joke, and when they have like a little bit of a sticker shock, like, are you serious? Like, no, I'm not really serious. But at the end of the day, if I'm making you three or $4 million and you're spending only a million, isn't that a pretty decent deal? Well, yeah, that is.
So let's have a conversation. It's not going to be a million dollars. So let's have a conversation and let's figure this out and see if this could be a fit for you. Uh, understanding why people do this, and it doesn't happen very often, but it happens frequently enough that it's worth actually explaining. Um, you know, a good objection response to this. It's a psychological ploy for people to not do business. They, they, it's, it's a way for them to say no without saying no. And what you need to do is you need to overcome this. Like any objection is you need to overcome it with a good response. And this is as good of a response as any that I've ever heard. It's just, you ha you employ the, what's the big deal? Let's have a conversation and see if this is a fit. Right. And it doesn't really matter what you're selling, but it's, it's, that's the answer that works best for me and for everybody that, that I work with. So if you incorporate that into your sales strategy and your prospecting strategy from now on, I think that might be a really good solution to that problem. Good luck.