Prosecting from advertisements and junk mail
Hi, I just got in from the mailbox and in there was just a little neighborhood shopper advertisement, you know, we've all seen these, we all get them. And usually they just go right in the trash as a business to business sales professional. Don't throw these away. These are pure, solid gold, right? So what does this tell us? These, tell us that any pretty much every person that's advertising here with the exception of maybe national ads are actually not picking the lowest hanging fruit. First, they're taking the easy road they're advertising with expensive customer acquisition, cost propositions, and advertisements. And you know what looked up most of these in here, and they're not advertising on Facebook. I don't see any advertise advertisements on Google, and that's a super big mistake for these companies, right? So when you're picking apples off of an apple tree, pick the lowest hanging fruit first, you might fill up your basket.
You don't need to go any higher. The higher you go, the more expensive it is. What's going to be more advantageous, a Facebook or Google ad or a television ad, right? If you're trying to, to draw local traffic like this, uh, bar and grill on the back here and a pizza place on the front, and you know what I mean? That's the thing. You can do a lot better targeting as well. So here's what you do as a business to business professional. I mean, if you're like my company, we're, you know, working on advertising and marketing, uh, you know, services that we work with, people on this is a great opportunity. How do you reach out to somebody like this and say, you know what, my, my method of doing this is actually pretty easy. Just call them up and say, how's the ad performing for you?
You know, I got this advertisement in my mailbox and I was just calling to see how the ads performing. You see somebody on the radio, you see a billboard, you hear, you know, hear 'em on the radio. You, you see 'em on TV. You see any print advertisements call up up and ask. 'em how their ads performing for them. If they're tracking it, it's a great conversation starter. And you know what? Every one of these people is investing hundreds, if not thousands of dollars on a monthly basis that they're probably overspending on. This is a great method to actually get in touch with them and to start that conversation and to enjoy it, don't throw away your junk mail. It's pure gold.
