Transcript:
Stop boosting your Facebook posts. Here's why.

Hey, my name's Eric. I help companies raise their revenue with digital marketing. So I was having coffee with a colleague of mine and we were speaking about a car dealer that we were working with and the problem with them is that they were boosting posts. So it's like I have this car available and they were boosting it and they were reaching more people and people like the page, they like the post. And they were excited about that and they thought that they were actually gaining some traction and they were spending hundreds and hundreds of dollars monthly doing this practice. The problem is is that they had about 1500 people that liked their page and all that they were doing is reaching out to people that already liked their page. People that have already been their customer, they're not reaching out to new people. So what they should've done is set up an ad campaign and reached out directly to the people that aren't their customers.

Okay. How many cars are people going to buy in a row? Right? How many times is somebody going to buy a new car or a used car from these people? If you're a restaurant, if you're an attorney, you don't want to preach to the choir. If you're a plumber, you want to reach out to new people and you want to do this, so please stop boosting your posts. It's a fantastic way to get likes. It's a fantastic way to increase engagement, but it isn't a fantastic way to reach out to new people, which you need to do is you need to set up a business manager account to set up audience that will actually reach out to the right people at the right time, boosting posts directly for your audience. The people that follow your page does nothing for it. Here's where it could help though.

If you're a restaurant and you want to remind people to come back and had a great experience, if you want to remind people you want to create frequent flyers, frequent visitors to your thing, this is where that is applicable. It isn't applicable. If you're trying to reach out to new people, you actually have to set up an ad and actually make that work for you. So stop boosting posts, do it the right way. Set up an ad, set up the audience and make it work for you. Stop advertising to your customers because they're not going to buy a second or third vehicle from you. They're not going to be a second or third attorney fee for you. What you want to do is you want to reach out to the new people and make sure that they see you with a compelling video and a compelling picture or a compelling message. If you need help with this, don't hesitate to reach out. My name's Eric and I own Local Result Marketing, and what I do is I specialize in helping small businesses reach the target market and do things properly, organically, and paid. We work with both scenarios and do it very, very effectively. So if you're looking to grow your business, if you believe the internet should be a funnel for new business, don't hesitate to reach out because that's what we're here for.