Eric Thompson Eric Thompson

Objection: Give Me a Price NOW or No Meeting

When a prospect demands a price before taking a meeting, it's often a ploy to avoid doing business. To overcome this, the best response is to suggest having a conversation and seeing if it could be a fit. Demonstrating that an informed decision takes more than just a one-size-fits-all solution helps build trust with customers and strengthens loyalty. Taking the time to understand customer needs and capabilities before pricing negotiations can save time and money in the long run.

So I was just asked, what do you do when a prospect asks you for a price and in fact demands a price before they actually will set a meeting with you? And my answer, uh, maybe different than what other people will tell you what to do personally, I never give somebody a price. There's no reason. Um, that's not actually true though. I, I do give a price. Usually I'll say it's at least a million dollars a year, maybe a little bit more. And then when they, like, you know, I'll say it as a joke, and when they have like a little bit of a sticker shock, like, are you serious? Like, no, I'm not really serious. But at the end of the day, if I'm making you three or $4 million and you're spending only a million, isn't that a pretty decent deal? Well, yeah, that is.
So let's have a conversation. It's not going to be a million dollars. So let's have a conversation and let's figure this out and see if this could be a fit for you. Uh, understanding why people do this, and it doesn't happen very often, but it happens frequently enough that it's worth actually explaining. Um, you know, a good objection response to this. It's a psychological ploy for people to not do business. They, they, it's, it's a way for them to say no without saying no. And what you need to do is you need to overcome this. Like any objection is you need to overcome it with a good response. And this is as good of a response as any that I've ever heard. It's just, you ha you employ the, what's the big deal? Let's have a conversation and see if this is a fit. Right. And it doesn't really matter what you're selling, but it's, it's, that's the answer that works best for me and for everybody that, that I work with. So if you incorporate that into your sales strategy and your prospecting strategy from now on, I think that might be a really good solution to that problem. Good luck.

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Eric Thompson Eric Thompson

The Power of Authenticity in Sales: Why Great Salespeople Need to be Genuine

Authenticity is becoming increasingly important in sales as customers become more savvy and knowledgeable about the products they are being presented with. Authenticity is the quality of being genuine, authentic, and honest, which is what great salespeople need to be if they want to succeed.

In this blog post, we will explore why authenticity matters in sales and how it can help salespeople close more deals. We will look at the benefits of being an authentic salesperson, as well as common mistakes to avoid in order to remain genuine with customers.

Authenticity is the quality of being genuine, authentic, and honest. It's important in sales because customers can be wary when presented with a product or service that isn't what it seems to be. They expect honesty and transparency so they can make informed decisions that are best for them. Great salespeople who understand the importance of authenticity will have an advantage in closing deals and building relationships with customers as they are trusted more than those who lack authenticity.

An effective salesperson is someone who has the ability to identify customer needs, develop solutions, and effectively communicate them in a way that meets the customer's needs. They need to be able to build relationships with customers, be persistent and persuasive when necessary, and have sound problem-solving skills. An effective salesperson should be knowledgeable about the products they are selling and have an understanding of what will best serve their customer's needs. Additionally, they need to be patient, reliable, and willing to go above and beyond to ensure their customer's satisfaction.

Being an authentic salesperson allows the customer to feel comfortable and confident that they are dealing with someone who is not just looking to make a sale, but someone who genuinely wants to help them find the best solution. An authentic salesperson will be willing to answer any questions and provide helpful information that could benefit the customer. They will take the time to understand their customer's individual needs and try to create a tailored solution that meets those needs. Additionally, they won't try to force a sale on an unwilling or disinterested customer, instead opting for a more understanding approach in order to build trust. Overall, being an authentic salesperson helps to create lasting relationships between the customer and their salesperson which can only benefit both parties in the long-run.

The first mistake someone can make is not listening to customers and their needs. A good salesperson will take the time to listen carefully to what their customer has to say so they can better understand them. This helps them provide tailored solutions that match clients’ needs, as well as gaining trust from the customer.

Another mistake is telling customers what they want to hear instead of the truth. It’s always easier for a salesperson to tell a customer what they want to hear in order increase their chances of making a sale, but this isn’t always beneficial or ethical. Customers appreciate honesty and straightforwardness over flattery and exaggeration which will help build stronger relationships with them in the long run.

Finally, using jargon or pushing your own agenda without considering theirs is another mistake that lacks authenticity in sales. It’s important for a salesperson to present themselves as knowledgeable about their products and services but also understandable for the client so they don't get lost in technical terms and complex language. Furthermore, understanding clients' wants and needs should be at the forefront of any successful sale rather than solely focusing on pushing an agenda through, regardless of whether it meets clients' requirements or not.

Being an authentic salesperson is essential for successful sales. It helps build trust and relationships with customers, as well as make them confident that they are dealing with someone who truly wants to help. Authentic salespeople listen carefully and take the time to understand their customer's individual needs, rather than pushing their own agenda or sugar-coating the truth. In addition, it increases the chances of making a sale. Being genuine when communicating with customers can make all the difference in closing successful deals.

Answers to Frequently Asked Questions about "The Power of Authenticity in Sales: Why Great Salespeople Need to be Genuine"

  1. What is authenticity and why is it important in sales? Authenticity means being true to oneself and honest with others. It's important in sales because customers want to feel like they can trust their salesperson, and that they are getting sound advice based on the customer’s unique needs rather than having a “sales pitch” pushed upon them.

  2. How can salespeople benefit from being authentic? Salespeople who are authentic will gain increased trust and loyalty from their customers, as well as improved communication which enables them to better understand their customer’s needs. This ultimately increases the chances of making the sale.

  3. What are some common mistakes that lack authenticity in sales? Common mistakes that lack authenticity include not listening to customers’ needs, telling them what they want to hear instead of the truth, or pushing your own agenda without considering theirs.

  4. Why should salespeople take the time to understand their customers' individual needs? Taking the time to understand a customer’s individual needs is essential for successful sales since each customer is different and has different wants and needs. By taking this extra time, a salesperson can meet these needs directly which builds trust between them and the customer, thus increasing the likelihood of closing a successful deal.

  5. What does it mean to push your own agenda without considering the customer’s needs? Pushing one's own agenda without considering a customer’s need means focusing on what you think they should buy rather than understanding what they want or need first. This approach lacks authenticity and won't typically lead to a successful sale since customers don't want to feel like they're being sold something instead of helped with their individual needs or goals. 

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9 Ways to Get More Great Reviews

  1. Ask for reviews directly: Simply asking your customers for a review can be an effective way to get more reviews. You can ask for a review in person, by phone, or through email.

  2. Make it easy for customers to leave reviews: Make it easy for your customers to leave reviews by providing them with clear instructions and links to your review pages.

  3. Respond to negative reviews: Responding to negative reviews can show potential customers that you care about your reputation and are willing to address any issues that arise. This can also help to turn negative reviews into positive ones.

  4. Offer incentives: Consider offering incentives, such as discounts or special offers, to customers who leave reviews.

  5. Use social media to your advantage: Share your review pages on social media to encourage more people to leave reviews.

  6. Encourage happy customers to leave reviews: If you have a customer who is particularly happy with your product or service, encourage them to leave a review.

  7. Use email marketing: Use email marketing to send out periodic reminders to your customers to leave reviews.

  8. Use signage and other in-store promotions: Use signage and other in-store promotions to remind customers to leave reviews.

  9. Use review widgets on your website: Add review widgets to your website to make it easy for visitors to leave reviews.

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Eric Thompson Eric Thompson

Leveraging Yelp

Leveraging Yelp is essential for any Wisconsin business looking to reach their target market and increase visibility. By taking full advantage of the features that it provides, businesses can ensure they are gaining the most out of Yelp reviews and ratings--ultimately improving sales.

For starters, having a positive online presence on Yelp can go a long way in terms of helping potential customers decide whether or not they should choose your business over someone else’s. A great way to show off this positive presence is by responding quickly and politely to customer reviews––both the good ones and the bad ones. Showing appreciation for those leaving positive feedback will help further persuade others to choose you over competitors, while addressing any negative comments in an honest, yet professional manner will make customers feel like their concerns are taken seriously.

Moreover, leveraging the various special features that Yelp offers can be beneficial for businesses looking to stand out from the crowd. From being able to post photos and announcements about new services/products to running targeted ads across its platform, adding extra value with these features will help differentiate your business from other establishments in your area as well as ensuring people know what sets you apart from everyone else.

Hiring a professional digital marketing firm like Local Result Marketing can also save Wisconsin businesses time and money when it comes to utilizing Yelp's many resources to their fullest extent. With experienced professionals on staff who specialize in such tactics, companies can rest assured knowing that no one knows how best take advantage of all things related to Yelp better than them!

Overall, properly utilizing Yelp is essential for any Wisconsin business looking to get ahead of their competition and build trust within their target market. With specialized help from Local Result Marketing coupled with effectively managing reviews on the platform, businesses can easily gain more online exposure which will ultimately translate into increased sales!

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Eric Thompson Eric Thompson

Prosecting from advertisements and junk mail

Hi, I just got in from the mailbox and in there was just a little neighborhood shopper advertisement, you know, we've all seen these, we all get them. And usually they just go right in the trash as a business to business sales professional. Don't throw these away. These are pure, solid gold, right? So what does this tell us? These, tell us that any pretty much every person that's advertising here with the exception of maybe national ads are actually not picking the lowest hanging fruit. First, they're taking the easy road they're advertising with expensive customer acquisition, cost propositions, and advertisements. And you know what looked up most of these in here, and they're not advertising on Facebook. I don't see any advertise advertisements on Google, and that's a super big mistake for these companies, right? So when you're picking apples off of an apple tree, pick the lowest hanging fruit first, you might fill up your basket.

You don't need to go any higher. The higher you go, the more expensive it is. What's going to be more advantageous, a Facebook or Google ad or a television ad, right? If you're trying to, to draw local traffic like this, uh, bar and grill on the back here and a pizza place on the front, and you know what I mean? That's the thing. You can do a lot better targeting as well. So here's what you do as a business to business professional. I mean, if you're like my company, we're, you know, working on advertising and marketing, uh, you know, services that we work with, people on this is a great opportunity. How do you reach out to somebody like this and say, you know what, my, my method of doing this is actually pretty easy. Just call them up and say, how's the ad performing for you?

You know, I got this advertisement in my mailbox and I was just calling to see how the ads performing. You see somebody on the radio, you see a billboard, you hear, you know, hear 'em on the radio. You, you see 'em on TV. You see any print advertisements call up up and ask. 'em how their ads performing for them. If they're tracking it, it's a great conversation starter. And you know what? Every one of these people is investing hundreds, if not thousands of dollars on a monthly basis that they're probably overspending on. This is a great method to actually get in touch with them and to start that conversation and to enjoy it, don't throw away your junk mail. It's pure gold.

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Eric Thompson Eric Thompson

What's your motivation?

Transcript

Good morning, I have an opportunity to share my morning here with you and, and maybe it can be of some assistance in your life as well. So, so first thing that happened this morning is I got some news from somebody very, very close in my personal family. That's experiencing some mental health issues and possibly related to some drug issues as well, either way. It's not a good situation. And it's just, you know, it's terrible stuff. And, and heart wrenching, honestly, you know, personally, and then I went to my personal training session and my personal trainer is the same sort of mentality that I do. And, and he was positive, upbeat, and we were kind of talking about what's, what's the motivation, what's your, why? What drives you? And, you know, I related the fact that I talked to a lot of business owners and I have to remind them, what's your, why, why, why did you start this business?

Because a lot of times people get into something and they get into a rut and they don't really remember what it is that drives them. What's, what's, what's the thing. And they just kind of have, you know, work off that same momentum that they always carry forward, really forgetting what that, that key component is in their life. And the same applies personally, too. What's your key component? It, I mean, for me, I like to help people become the best versions of themselves for, you know, my personal trainer, he's the same way. It's like he wants to help somebody be the best person, you know, they can. So it's like when I work with businesses, I want to have them be the best versions of what they can be and remind them of that, that core drive and that entrepreneurial it, my personal trainer, obviously, I mean that, that's quite obvious, you know, and with family members and such, I mean, it's, you have to remember what what's really at stake and what's really important.

The other thing too is, you know, we were kind of talking about is, is, is remembering, you know, and, and kind of trying to figure out a solution to this it's what, what could really fix some of these problems that exist in society today. And I always thought that training philosophy and training to, to understand what that why is and how to get there and, and how to mitigate these problems. And these, these roadblocks you're gonna occur in life and to even do this, because I mean, all through high school, all through college, nobody talks about the motivation and the why and the principles behind life and, and the strategies of trying to, you know, make things the best. It's, you know, people kind of fall upon that sort of thought process by circumstance. And if at all, even, and it's just shameful that we allow our youth to go through life without a sense of purpose because I think that would've helped out a lot of people and that's, it's really shameful that we don't do that. So just remember, what's your, why remember what's important to you and remember what drives you in life and, and take, if you, you were one of the people that, that, you know, thinks about this in life, take that ability and that you have, and that, that, that gift that you have and spread it to as many people as you possibly can.

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Eric Thompson Eric Thompson

Facebook Business Page Post Lifespan How long does it last? What should you expect?

So why don't you just take a couple of minutes to go over some information that you're going to find fascinating. This is something that I actually talk to plenty of my clients about, and, we have thoughts about this. And my, my thing with this is you have to look at these platforms for what they really are. Facebook is nothing more than an advertising platform for businesses, right? That's all it is. The personal side and the business side have zero correlation. They're just not the same at all. So when people are putting up posts that look like personal posts and wishing people happy Easter or HappyThanksgiving, and it doesn't play well there. What you need to do is you need think of everything as a commercial. So to help illustrate that point, did a little bit of research and found this article that you might find is interesting. So what is the lifespan of your Facebook post? How long does it really last which should tell you how often you might want to actually post something depending on whatever it is. So as we go through, you can see this sort graph here, but at the end of the day, this is the post-progression for the first, you know, engagement, impressions and reach, which are the big metrics for this. So engagement, 75% of the engagement happens within the first five hours, right? So that's all your likes, people clicking on things, right? It's 75% done after five hours impressions, how many people actually see it? These are people that actually, you know see, how would I say it's, it's like, these are not your super users. These are people that just, you know, getting as many people to see it as, as possible, 75% of it is done in two and a half hours it's over and done with in two and a half hours. Right. And that's just how many times it's shown. And then the reach is also less, less than that. 75% of it is done in an hour and 50 minutes. That's crazy. Right? So even at this, look at this, you know, this is an interesting thing. So if you have 1000 fans and you're reaching average of 16% of fans claim by Facebook, and I, I think it's less than that, actually your post would reach 160 people in one hour and 50 minutes. And then after that, it's not more, there really isn't much. So what we need to do honestly, is schedule things out in advance. We need to schedule multiple posts and we need to treat them as commercials as what they are. All right. Hopefully that's helpful for you an informative.

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Business Pages on Facebook Explained for Business Owners

Transcription: Hi, Eric Thompson here. And I wanted to talk to you today about Facebook and social media posting, and the difference between a personal page and a business page. I find myself having to explain this quite frequently. So this is hopefully going to be informative to you and give you a little bit of insight into how I look at things versus what the, uh, I suppose to say would be conventional wisdom out there. And at the end of the day you have to understand what Facebook and these other platforms are pushing our information in their own best interest and not necessarily yours, because if you remember, they make money based off of your ad revenue, that the revenue that they gain from, you know, forcing you to advertise. So it isn't necessarily in their best interest that you do well free. So I wanted to start by explaining the difference between personal versus business pages.

They are 100% not the same, uh, so many times I'm consulting with business owners and they think that their business page is exactly the same as the personal page. It, it could not be further from the truth, uh, personal pages there to connect with people and, and, you know, move forward and, and, you know, get your message out or be friendly. A business page is not that way could be if that's what your goal is, but we're in business. And I'm going to make an assumption here that your goal is to actually increase your revenue. So if your goal is to increase your revenue, this is actually going to be, um, you know, advice that you can utilize moving forward. So that starts with, uh, the first thing that I want to talk about is what is your purpose? What is your goal? I need you to actually define that if your goal is to get people to come through the front door, make that your goal, uh, you know, you'd, there should be a call to action in what we put out there.

If it's to get people to order online, if it's get to people to sign up, uh, you know, and you can also have goals within goals mean at the end of the day, uh, you know, we can have marketing calendars and we'll be talking about that a little bit later. Uh, but which, you know, we can have specific campaigns that we want to push and, and, and do things, uh, to increase the viewership and the reach that we want to get. So understanding a little bit of how this works, there's organic versus paid. So for instance, on your personal social media page, it's 100% organic. There absolutely is nothing that you paid in order to make, you know, people see more of your stuff on the business side, on Facebook page side,

Essentially it is an advertising platform. It is only paid for the most part. So for instance, let's say that you have, um, you know, we have two different companies. One is 300 followers. One is 10,000 followers,

Okay. At this point, right now, the estimated reach the organic reach for out any posts that you're going to, that your followers, even people that follow in like your page are going to see is only anywhere between five and 10%. So you can, you know, I work with people all the time and they spent all this time trying to be creative and put all this effort into it. And it's not reaching anybody. It's not reaching people, particularly if you only have 300 followers, if you only have 300 followers, these are people that more often than not are related to you where your friends, some of whom are you, maybe your clients or your customers, but more often than not, it's just people that, you know, are you really spending all this time and effort putting this ex you know, all those creative content into making something that nobody's seeing, or even if they do see it, is it really reaching the right person?

If you have 10,000 people, that's fantastic. So you put out a post, maybe 500 to a thousand people are going to see that. But even at that, it's just scrolling through, they're scrolling through their feed and that's, that's counted as a view. So what, what really do you want to put out there? I mean, from, from my perspective, and it's a couple of things we're going to get into it, but you should have a call to action. I mean, so if you want somebody to come to your business, ask them to come to your business, show them your, you know, directions, show them your address, give them your phone number, ask them to text. You think of it like a commercial. Every post should honestly be somewhat of a commercial, not always sell, sell, sell, but you, you can inform and you can do whatever, but everything should always have a call to action.

My thoughts, like I said, are going to be a little bit different than most people creating content for content's sake. I mean, unless you're trying to build up a personal brand and your own personality, that's, it really doesn't make any sense to do so on a business page with this, we have a limited free, you know, access that we can get to people to see our posts. And, and, and we don't have to pay additional money to, you know, an advertisements to reach out to people, even that follow us. So why wouldn't we want to maximize that now, depending on the industry, depending how many people follow your page? What you want to do is probably post anytime between one and three times a day, you know, a busy restaurant, that's got 10,000 followers post three times a day, two times a day. Um, if you're an attorney, once a day is going to be fine.

I mean, sometimes you're advertising to the people. Sometimes you're advertising to the computer program as well, the algorithm. So I guess my point is capitalize on what you can when you can. Now a good strategy here is actually to utilize a marketing calendar. Now, if you have, like, if you're, let's say you're a restaurant, I mean, it's just makes it easy. Everybody understands that. So let's say you have a lunch specials. Let's say you have Friday night specials. Let's say you have Saturday live music. You want to make sure that you're advertising to people at the right time. So if you want to advertise, when are people thinking about going out on a Saturday night, you know, Saturday, Friday at work, you know, it's different for everybody's business, but make sure you're posting at the appropriate times and then fill up your calendar and fill up your schedule in advance.

And you can utilize, uh, you can utilize programs. Um, we use one called social pilot. Um, we've used a buffer before. There's, HootSweet, there's all sorts of different places, you know, uh, programs out there and push those out there and then do your calendar and put your special events in place. Uh, then what I like to do is an all the other or areas that we don't have necessarily a specific event that we're doing, um, you know, have framework or skeletal type of posts. So that would be, you know, good photos or good videos with a good tagline in a call of action, put it out there. It's basically your generic posts that, that picture's worth a thousand words, come on down. You won't be disappointed sort of scenario, right? And then from there to maximize what we can do for free with Facebook and such is, and other platforms is take what they're giving us.

I mean, for instance, Facebook wants people to go live. They want people to post videos. So do that myself ingestion for everybody. Uh, that's a business owner outside of the framework posting is too, you know, and when we work with, uh, for example, when we work with restaurants, I don't know what your specials are. I don't know what your you're cooking for Friday. I don't know what, what new items you added on to the menu? I don't know what to drink. You're making. This is where you could get those chef, the bartender, a waiter, a manager in order to take photos or videos of that, give people an opportunity to see. So what my suggestion to people is is that if you have questions, if people are always seeing, wanting to see the same thing, if you have ideas that you want to do it, create a list.

Yeah. Just, just create a list, 10, 20, 30 items, long, print it. And then when you're, when you have a spare minute, when somebody is part of their job, check it off, have them post that have an upload it. If it didn't work out, delete it, it's all disposable content anyway. And then just go through the list and then reprint it when you're done and start all over again and do the same thing, you know, and the point being is that people, attention spans are that of goldfish or less at this point right now. So nobody's going to remember, although it's going to look soon, super repetitive to you, the people that are actually working on the page, it's actually not going to be repetitive to them. So my suggestion is to treat Facebook and everywhere else, like a advertising platform and your sole goal is to maximize what you can accomplish and what you can do with the limited time that you have in order to do things for free.

Now, if you want to do advertisement and stuff, obviously that makes more sense. And that's a whole other, you know, area. Do you advertise to the people that, to the people that don't follow, um, to what, you know, the audience setting up the demographics. I mean, there's a lot of that goes into it, but to capitalize on a Facebook page and to make the most use of it. Remember sometime you're advertising to people and sometimes you're advertising computers and you're not necessarily just advertising to Facebook either or LinkedIn or wherever you're posting, but you're advertising to the search engines that are actually indexing those pages and seeing the activity on those pages as well. So you want to make sure that you'd make the most out of every situation there and don't get too caught up into, you know, well, this, I see this big multi-billion dollar corporation doing this.

So that's obviously what I should be doing. Well, they have a staff of 20 people that are doing you. Don't put your, put, put your priorities where they need to be, and don't waste your time where it's not going to be effective, treat it like it should be treated. Not like they're telling you to treat it. Not like they're trying to get you set up. So you're a long, you know, basically they're, they're setting you up so that you become a long-term customer and it's been lots of money on advertisement. And, you know, eventually we all will, or until the next new platform comes out. But in the meantime, make the most of what we have available right now.

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Giving your business card out = FAILURE

Transcription:
Eric Thompson here. I was just having a conversation with one of the sales guys and we were talking about business cards and you know, it was part of the training process we were getting in. I just looked for an article that basically said exactly or almost exactly what I was saying. And that is, is if you give a business card to someone you are admitting defeat, you have failed in your business card is the equivalent of, Hey, just send me something, nobody wants to get something from you, work the lead, get it there, take business cards from other people, set up meetings in advance, a business card, right? It's just something that they can throw in the garbage that's all that it really is. And it's not going to do you any favors if you give somebody a business card, in fact, just, you know, treat it as an objection. Sure. I'd love to give you business card, but what else can I give you? That's actually going to make a difference in what you're doing. What else can I teach you? What else can I, what else? What other value can I provide for you? Because if you give a business card, you're almost guaranteed not to hear back from them and you have to basically set up everything and start over from new. Business cards equals failures, unless you're getting them from someone else.

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Digital Marketing Agency Owner Reviews Online Results for Pizza businesses from Green Bay WI

Types of Businesses or Keywords Covered in this video:

Pizza; pizza near me; pizzeria; pizza delivery near me, pizza places near me; best pizza near me

Locations covered:

Green Bay metropolitan area has a population of 320,000 plus people and covers Green Bay, Allouez, Ashwaubenon, Bellevue, Suamico, De Pere and Howard. It also covers Algoma, Casco, Denmark, Gillett, Hobart, Kewaunee, Lena, Luxemburg, Onconto, Oconto Falls, Pulaski, Suring and Wrightstown. It is located within Brown County, Kewaunee County and Oconto County.

*Please excuse any errors as they inadvertently happen when transcribed by the software that we use.

Hi, my name is Eric Thompson. I'm going to take a couple of quick minutes to go over the keyword pizza from the green Bay Wisconsin area. Several of these companies in here are actually my clients or have been my clients and we've helped them out tremendously. Uh, the green Bay area is a Metro area of what 350,000 people. And it encompasses obviously green Bay. It encompasses De Pere, Ashwaubenon, Howard, Suamico, and a couple other communities around it as well. Um, this is a, I mean, obviously 350,000 people. it's a very market and neighborhood driven place here over there will be people that will travel to, pizza places around it as well. So it is extremely important to figure out how to make sure that we get on top. And one of the things that we're going to be noticing while we go through this too, is that there? Just because you have the best rankings doesn't mean you're going to show up always at the top and always at the best, the results from Google are not static. They're very dynamic. It depends on, you know, your search history depends on which device you're using. It depends on how close you are to the bill, you know, the business itself. And then on top of that, I try to centralize it into green Bay. So, but obviously if people are in different areas, in different places, it's, they're going to see different results. So as we go through this, obviously we're just doing a green, you know, like this, if somebody were to be a visitor in this city, this is something that they would do, they would search this out. Um, and obviously these coveted results change on a regular basis. Um, even at that, uh, there was a, uh, some people that, you know, companies that we have worked with in here as well. So I'm glad to see that, uh, just to offer the Google results here. Yelp is another big thing in the Wisconsin area. Yelp is not extremely, um, there's not a lot of engagement with Yelp here, uh, as there are other parts of the country, however, it is clearly important because it is the data backbone for Apple, for being, for Yahoo and even Google uses it clearly to TripAdvisor as well. Um, I would not say that, you know, here's a, one of the, you know, here's one of my clients has a natural search engine result, uh, comes up here another one as well. Uh, so here, you know, there's a lot of different options here. Um, and as we go through, but I think most often people are gonna find that they're going to be clicking on one of these. They're going to look for that, particularly for we're looking for the best. I mean, if we have a mobile view, we're going to be seeing some more things, and this is more like what they're going to see on a mobile view as well. And essentially just going through. So what we want to do is we want to make sure, and one of the things that we notice here is we want to make sure that everything is checked off. All the T's are crossed. All the I's are dotted, everything's, you know, dining and take out delivery. Um, all of this, this is an ad obviously up here, but we want to make sure that, you know, once we get into Google my business, that we actually take the time to fill this up properly, make sure that we have good views of this, of our pizzas and our products and our services. And, and, um, you know, that we don't have just, just like photos that don't look appetizing and, and that, um, so for instance, a half eaten pizza here, I don't think that's particularly average appetizing. Um, and as we move through, we want to make sure that we're getting good reviews. Um, you know, Domino's could certainly, you know, step up the reviews 3.6. I understand, you know, at a national level, that's probably not their, their thing. Pizza hut, clearly not a good scenario there too. So they want to make sure that you definitely step up the game on getting the reviews, because who likes ordering at three-star pizza? Nobody who likes eating at a three star restaurant, nobody as we move through here, any, any, as you see this, you'll see like, here's somebody that we worked with that with 760 in great review. I mean, that says many or more than most of the people on here and there, and it doesn't necessarily gain, give them a position on top of all of the time, they're there frequently, but it doesn't, you know, that's, that's how Google does things. They move things up and down. And at the end of the day, you have to remember that they are an advertising company and that's how they make their money. They add revenue. So if you're not at the top all the time, you have to buy your way to get to the top. So something that we can definitely work on here. Um, and as you see, just kind of going through, it's super important to actually figure this out. Um, it's super important to get good reviews. So the, just take the national one here, right? They don't have dine in, that's probably a COVID scenario that's going on. They're not responding to the reviews. That's very bad actually. Um, and that's something that they need to do is you need to respond to the good reviews and you need this bond to the bad reviews. It's super important that you do that. Uh, and this is just Google. Obviously this is just the tip of the iceberg. And this is something that, you know, every company that needs to take care of this sort of, uh, their online digital assets, um, they need to take care of this. And Google's like, it's the big 800 pound gorilla in the room, but it is not the only one by all means. So my suggestion is just keep it up and get those reviews, take care of all of your stuff. And you know what, we're here to, uh, we're here to help out, uh, particularly if you are a smaller, you know, place. So let's just skip to the end of the line here. You know, um, you can see some of these other restaurants. I mean, there's, it's just all over the place. Restaurants are always difficult, but even at this, you get like a smaller restaurant. They need to be more competitive. And this is something that they can do, not only through like really, really focusing and working super hard on these sort of, uh, initiatives of getting more reviews and bringing things in. But on top of that, what we want to actually do is we want to make sure that we are like incorporating the rest of it. Um, this is kind of the natural search engine optimization results, but we want to incorporate the ad side of things and really pushing that, um, making sure we have well-crafted ads to get our businesses in front of other places. So in front of consumers, so they can make those decisions, whether it's business to consumer B, to C or whether it's B to B, like with my businesses, uh, you want to make sure that you're getting in front of the right people and you're getting that attention that you deserve. So anyway, a quick little overview of the pizza in green Bay, hope it was informative for you. Um, and if the big takeaway here, especially with restaurants is get those reviews, you know, it's super, super competitive and, and you know, it, um, it's not nearly as easy. It is with some of the other markets because people are used to giving reviews. So you actually have to make sure that that is a big part of your program and a big part of what you do. Alright. Take care. Good luck with everybody.

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Eric Thompson Eric Thompson

Digital Marketing Agency Owner Reviews Online Results for HVAC Businesses from the Green Bay Area

Types of Businesses Covered in this video:

HVAC; AC repair, HVAC near me; heating and cooling; AC repair near me; air conditioning repair; furnace repair; HVAC system; heating and cooling near me; HVAC repair; AC companies; air conditioning servicing

Locations covered:

Green Bay metropolitan area has a population of 320,000 plus people and covers Green Bay, Allouez, Ashwaubenon, Bellevue, Suamico, De Pere and Howard. It also covers Alogoma, Casco, Denmark, Gillett, Hobart, Kewaunee, Lena, Luxemburg, Onconto, Oconto Falls, Pulaski, Suring and Wrightstown. It is located within Brown County, Kewaunee County and Oconto County.

*Please excuse any errors as they inadvertently happen when transcribed by the software that we use.

Hi, my name's Eric and I started Local Result Marketing to help local businesses become more profitable. I use social media and digital marketing strategies, uh, basically in order to help our clients make more money and become more successful. So today what I'd like to do is review the state of the heating and cooling industry, the HVAC industry in the green Bay Metro area. Now every business that we kinda cover may have different objectives. And you know what, what I'm looking at is this from a technological adoption standpoint and a growth standpoint. So basically what we're just going to do is type in HVAC Green Bayand we kind of look at an over view of the entire state of the industry from an online standpoint, essentially appear. What we have is we have ads, Google ad words, and these can often be very, very expensive depending on the area that we're in. Now, most of the time, sometimes they're just local companies and sometimes they're, you know, national companies. So it makes it a little bit more challenging. This is the coveted area that we want to show up in. This is where most people click if they're looking for local companies to do business with. And as you can see, this very much skews directly towards where at. Um, so again, you know, the, the, you know, as we look through more of the other things, Yelp, Angie's list, some of the other things, and then some of the, you know, local companies show up here. But let's just focus on what we can really have a good control of. And this is this. So this is where we want to be. We want to be at the top of the list here. And again, some more ads pop up, but let's look for the organic aspect of what we're doing here. So if we look at the top of the list, what is, what do we see? Oh, and I should probably cover to that. What we happen to see here is a lot of people will say to me, Hey, you know what? How do I get the top of Google? How do I get to the first page? Well, there really isn't any first page anymore. There's not really a top of Google where you like hold that spot. Well, we're looking at doing is being up there most of the time, a lot of the times V but it doesn't, all of the time exists. It's not a very standardized ranking. It's very dynamic. It's not static anymore. So what we want to do is we kind of look over and just see what it looks like. You know, there's a lot of reviews. One zero 25, you know, in 59, 1845 let's kind of get down. Let's go towards the end of the list here. As you can see, it kind of zooms out, but as you can see at the end of the list here, one of the things that's more often than not, it's going to happen is essentially lower. You know, different industries, but not only that, lower, um, lower quality scores. Look again in the middle here we can see lower scores, negative, you know, a 3.0 with two ratings. Um, and it's all pretty much over place. So what we want to do is we want to make sure we have a lot of reviews. One of the things, uh, let's skip over the big national companies. Let's, let's take a look here. Um, and just see, so one of the things we want to do is make sure that our branding is very tight. We have all of our, uh, you know, we have images, we can see that, uh, reviews are not actually being responded to. Uh, they have these decent quality reviews. Let's kind of look at some, uh, another one here that doesn't have necessarily the best. Again, see, here's the something that's off brand even it's not even within this, but it has Janice, you know, janitorial service. Perhaps they do similar things, but we can also take a look. Again, none of the reviews are responded to. This is something that we can definitely do. And with the three, you know, with a bad rating here, this is something that should definitely be taken care of. If we look at the beginning of the page, we can see more of the areas that are essentially, um, you know, uh, exactly our target here. Two reviews, you know, may, here's one response. One doesn't have a response. Everything should be responded to at all times. And again, you know, the first page is usually pretty good. Second page is where we want to do. Again, no reviews, no reviews, no reviews. Here's one where there's got several bad reviews, right? There is some branding. They have uploaded some photos. That's a good thing. And you can see that they have responded to this. So what would, the way they do need to do is they need to respond to all of the reviews and they need to get more positive reviews. Now this is Google. So again, what we want to do is we want to pretty much look at this from this perspective. And Google. Yelp is another big one. They are the data provider for Google. They're dated Friday for Apple, Yahoo being uh, you know, and, and Google does use them somewhat. Uh, but what we're looking here is we want to make sure that we have adapt adoption and we are including in this, uh, now a lot of people in the green Bay area don't necessarily use Yelp as much as other parts of the country. But let's just take a look here. So you have one here. Um, and this is where people would normally access it within the app. So I'm not even really overly concerned about this. You have one review, it's a negative review. It hasn't been responded and this is from 2016. So my point is is regardless of whatever the company is, the, the thing is if there's a negative review, you know what, this is a, this is an area where they're not going to be getting any more customers or clients and that's just something that they need to take care of. Um, here's another one. They've got three reviews. One of them is going to be not bad. One them is going to be, you know, the other ones are going to be good. Again, first review, negative review. This is way out of even the area here. Um, so who knows? And but it was very specific. They did comment on this, they did take care of this. But what they do need to do is take more care to get more good reviews and basically cover this up. There aren't any photos or videos added and this is something that should be done regardless of business size. And regardless of what you're doing, it's a very important thing. Now, if we go back and we take a look here at some of these other things, what I want to do is want to look at the websites as we're doing this now I'm not over, I'm not going to actually like jump in and do this, but here's the point. A website is supposed to be, what is a website? In my opinion, it's, it's a tool to drive sales. It's a tool to it and to have, it's an asset to basically make sure that it works for you and works in your favor. And what we want to do is we want to make sure that an asset works for your favor, that it's modern, it's clean, it instills confidence in accomplish. Use your goal from a heating and cooling perspective, our goal is really going to be to have people call us. It's lead. So you're going to want to be having text message, you're going to want to having phone calls and you're going to want to have email messages or sign up on, you know, online. Um, how many times have you tried to call people and they don't answer and then you're right off to the next one. So we want to make sure that we're actually getting through all of these and getting them just review a couple of websites and see how this looks. Okay, here's a website. You know, I ha it's not, you know, this is, it's got a lot of negative space. It really doesn't do us. It is clean and modern and it does look good. But you know what, all in all, what do they really try to do? 24 emergency service. That's the big call to action here. And it's really not putting it out there. Is that really what they want to have happen? People click on that button. So let's take a look at something else. Your some smaller websites. Oops, this one can't even, this one doesn't even show up. Let's take a look at some other smaller rubs. Some other websites. Here's another one that's quite a much bigger. We are hiring, they're looking at doing this financing. The call to action isn't necessarily doing this. Um, it looks like there's an issue with the page that's coming up on the phone. Numbers around there really ought to have a little bit more information. Um, I think that's something that just really should be better. Let's take a look at another website yet. Here again, covert 19 update. Well we want to do is we want to make sure, Hey call now, this is it right here, right? Learn more about us. Contact us. Why videos? This is actually a pretty decent website and you know what? It accomplishes the job. What we're actually, let's take a look in some of the smaller ones here. I have no idea what this is. Let's just take a look. That's a big national company. We don't want to do this. Here's another one, doesn't come up and less website manage check. Okay. And again, you know, very typical sort of website, you know, but again, the call to actions are here. It's fairly clean, it's fairly modern, it's not, you know, it's not the newest thing in the world, but it does get the job done and it is looking to do this. Um, you know, I mean you can see this one is powered by Hibu so we know that they're paying a lot for those website and such. And one of the things about other companies that you're looking to do, what I would suggest is make sure that you own your own website and make sure that you can, you know, these assets are yours. You should have complete control over them. So that's essentially it. One of the other things that we like to do is make sure that we check out people's Facebook pages and such, you know, for instance, let's come over here. Facebook is also another big huge property that you need to take care of. See if there's a link here to the Facebook page. I don't see one that should be there. Let's take a look another one and just use this as an example. Here's a link to the Facebook page down at the bottom and let's go take a look real quickly. Here are bad picture for bad picture for uh, the, you know, the profile picture of this should be a logo. This should really show what we're doing here. 14th attempts. Number 14th, 2019 2000 June, 2019. So basically they're not updating this at all. Uh, essentially there's 109 people, 117 people that follow us. Uh, it really just isn't, you know, there's not a lot of adoption and not a lot of engagement on that. What we're looking to do is make sure that we're treating a local business like, um, a business and not a personal Facebook page. We want to make sure that we are actually doing it properly and making sure that we're not confusing it. A lot of people treat it the same as a personal Facebook page and that's just a mistake. This is, this is something, you know, here's something, uh, the web, you know the image and the logo is the profile picture is the logo. That makes sense. There's 450 people that like it, you know, and and realize that only 10% of the people are really honestly seeing your posts. That's are every time you post them. So what we want to make sure what we're doing here is we're having a lot of like clickable actions. Something that's interesting that people are going to click and then they can drive the traffic to your website. So what I'm looking for here is frequency and I'm looking for call to action. Do I see anything that shows up here from a frequency standpoint? Noon, April 22nd April 20th April 19th April 17th. So they are getting the frequency. They are doing some of the stuff, and this is actually, I think they're doing a pretty decent job. However, the, one of the things that I would suggest that would be done differently is that there's a call to action. We don't want to keep people on Facebook. We want to get them off of Facebook and over to our website. And so that's what we really want to do. So here's a place where there's a link to that and that's good, right? But what's the call to action? You can upgrade your peace of mind membership. Um, you know, what we want to do is we want to have a compelling message to get them off of here, onto our website and to contact us. That's what we are trying to accomplish. So all in all, what we are, again, we're looking at accomplishing is getting our businesses listed. As you can see, there's a lot of people in this area that do this and it's going to take some time in order to make this right. Uh, and to pretty much make our businesses stand out from everybody else. I mean, what makes you special? What makes, why would somebody want to do business with you? And this is how people are searching you out. Mean you have, uh, you know, over 300,000 people in the Metro area. You need to stand out from the crowd and you need to, you know what's going to make that happen, especially if you're starting from four or zero or you know, Sears is in drought anymore. Um, but if we're starting from all of that stuff and we're starting from the bottom, what we need to do is we really need to step on the gas and bring it up to the top and make it happen. So that's where we're looking for, we're here to help. If there's anything that we can do, um, you know, to make your life easier or make your life better, that's what we're here for. I hope this was informative, kind of gave you some ideas of how you can make your life better or your business better. I realized that this can be pretty overwhelming at times and if you are serious about your business being on the internet and reaching out to more people, that's what we're here for. Um, we welcome you to reach out and we look forward to learning more about your business if we can have the pleasure of doing so. So appreciate it. Thanks. And have a fantastic day.

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Eric Thompson Eric Thompson

Helping Small Businesses

Transcription:
Hey, things are absolutely crazy out there. And you know what? Being a business owner means that we are naturally optimistic and positive and and have a good outlook. And to do my part with this, I'm going to offer a first month free service. Let's get going. Let's, let's work. Take this opportunity to actually work on your business and get things moving. So in the future, we are ready and primed to take advantage when this all bounces back because it's going to be critically important for any businesses to do this. So first month is on me. I'll pay for it. I'll get this going. I'll get everything going for you, and let's get this going. Um, you know what? I want to work with people for years and years, but let's, let's at least do this and anything I can do to help out, that's what I'm there for. All right, take care.

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Eric Thompson Eric Thompson

Coronavirus & Business: Make the most of it

Hey Eric, here. We're working on very little sleep and you know, just caffeine really, this coronavirus thing. This is going nuts? So we've been working like a lot with some of our clients that are being excessively effected by this, you know, restaurants and bars and, and you know, public facing places where they're getting shut down, who knows what's going to happen. This is just insane little overreaction as far as I'm concerned. But that being said, one of the things that I've been telling everybody, and I just want to kind of throw this out there, is that you're going to have this extra time and you're gonna have this, this ability to truly focus in on your business. We're business owners and we have the responsibility to actually make things happen for ourselves and for the people that we work with and our clients and everything else. So take this opportunity to make something significant happen. Take this opportunity to do something, hammer out your processes and really get it and tighten it down. Make sure your sales funnels are tight, go over erverything. And you know, honestly, for all my clients, really just start getting some more reviews and start getting the process handled nicely. Um, for those of you that aren't working with me or anything, you know what? Here we are, we've got some specials and we can make this happen. So looking forward to it, make something significant happen and take advantage of this crisis. Uh, this is gonna be a once in a lifetime, hopefully once in a lifetime thing for the most of us and, and you know what...Take advantage of it and really make something, you know, work for you rather than having life happen to you. Stay positive and spread that positivity around to everybody else. Thanks.

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Eric Thompson Eric Thompson

Snow. Electricity. Lemonade. End of year proposal.

Transcript:
Hello. So I have a power outage right now and given lemons, I figured I'd try and make some lemonade.

So here's the thing, it's a beautiful, I should've been a photographer actually, I think in another life. Um, it's absolutely gorgeous out here. Power out aside. It's absolutely gorgeous. So anyway, my entire business is built around making my clients more money. That's it. I use systems in order to help that happen and get people up and going in a digital basis so that it actually works out really well now and into the future. There's two ways of doing it. Basically the organic approach, which is kind of like the slow, methodical, snowball coming down the mountain. Um, you know, it gets, gets bigger and bigger, and then there's the faster way, which is advertising. Uh, there's systems for both of those and they work really, really well. Uh, so here's the thing. It's beginning of the month. It's a nice, beautiful day for me anyway. And what I like to do is have the opportunity to prove this to you.

So with this, if you're watching this video, I'm sending you a specific opportunity. I want to prove this to you. I want to prove that my company can actually work this out and make this happen for you. So first month free, right? Depending on your business, that can be several hundred dollars to a couple thousand dollars a first month free and no contract. All right? And just your word that you're going to stick it out for an additional three months to make sure that this happens. So if that is at all appealing to you, just let me know. If this is like no way appealing to you to say, Hey, you know what, Eric, listen, this isn't for me. I have no interest, just unsubscribe, hit, let me know I'm done. Don't contact me anymore. And you know, we'll call it a day. But would it be crazy to give it a shot? I mean, you know, it's, it's an opportunity really to T take it to the next level. I mean, is that something that you'd be willing, really worth trying and be worth doing? I think it would be you known if you're serious about your business, is everybody needs to get involved with the digital aspect. If you're truly serious about this and you really want to make something happen for your business, I highly suggest that you do. Thanks much.

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Eric Thompson Eric Thompson

Stop Boosting Your Facebook Posts!

Transcript:
Stop boosting your Facebook posts. Here's why.

Hey, my name's Eric. I help companies raise their revenue with digital marketing. So I was having coffee with a colleague of mine and we were speaking about a car dealer that we were working with and the problem with them is that they were boosting posts. So it's like I have this car available and they were boosting it and they were reaching more people and people like the page, they like the post. And they were excited about that and they thought that they were actually gaining some traction and they were spending hundreds and hundreds of dollars monthly doing this practice. The problem is is that they had about 1500 people that liked their page and all that they were doing is reaching out to people that already liked their page. People that have already been their customer, they're not reaching out to new people. So what they should've done is set up an ad campaign and reached out directly to the people that aren't their customers.

Okay. How many cars are people going to buy in a row? Right? How many times is somebody going to buy a new car or a used car from these people? If you're a restaurant, if you're an attorney, you don't want to preach to the choir. If you're a plumber, you want to reach out to new people and you want to do this, so please stop boosting your posts. It's a fantastic way to get likes. It's a fantastic way to increase engagement, but it isn't a fantastic way to reach out to new people, which you need to do is you need to set up a business manager account to set up audience that will actually reach out to the right people at the right time, boosting posts directly for your audience. The people that follow your page does nothing for it. Here's where it could help though.

If you're a restaurant and you want to remind people to come back and had a great experience, if you want to remind people you want to create frequent flyers, frequent visitors to your thing, this is where that is applicable. It isn't applicable. If you're trying to reach out to new people, you actually have to set up an ad and actually make that work for you. So stop boosting posts, do it the right way. Set up an ad, set up the audience and make it work for you. Stop advertising to your customers because they're not going to buy a second or third vehicle from you. They're not going to be a second or third attorney fee for you. What you want to do is you want to reach out to the new people and make sure that they see you with a compelling video and a compelling picture or a compelling message. If you need help with this, don't hesitate to reach out. My name's Eric and I own Local Result Marketing, and what I do is I specialize in helping small businesses reach the target market and do things properly, organically, and paid. We work with both scenarios and do it very, very effectively. So if you're looking to grow your business, if you believe the internet should be a funnel for new business, don't hesitate to reach out because that's what we're here for.

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Eric Thompson Eric Thompson

Working with a professional digital marketing guy

Speaker 1: (00:00)
Hey, my name is. Eric and I help companies make more money with digital marketing.

(00:07)
Hello everyone. My name is Eric Thompson, I own of Local Result Marketing and I'm going to talk to you a little bit today. About, why use somebody like me because it's very important to know I'm here to make more money for you. Why that can happen. I used to live three doors down from Aaron Rogers. Think you guys know who that is. Aaron Rogers, obviously one of the greatest quarterbacks of all time. If you're in the Chicago bears, you probably agree with that especially, but the thing is is that even though he's one of the greatest quarterbacks of all time, do you know what really propels people of excellence to that next level? Do you know what really brings it home for them is that they work with professionals in their own lives. He has quarterback coach, he has a strength training coach. He actually has a team coach and they all work to help him achieve the best that he can. He can't know all of the nutrition aspects of his game. He can't know all of this because you know what? That's not his job. Just like it's not an attorney's job to understand marketing and digital marketing as well as possible in order to make them more money. That's where I come in and that's why working with a professional makes more sense to you. Not only do I bring my years of experience, not only do we bring all of the mistakes that we've made throughout the years and the knowledge that we've gained, so we don't make mistakes on your account, but we use that all to really just fine tune your marketing game, fine, tune your digital game and bring more people in. That's what it's about and on top of all of that, in my opinion, with the most valuable part of working with somebody like me is, is that you get to save time and spend it where it matters most to you in life. You get to spend it with your family, you get to spend it working on your business rather than in your business and you get to enjoy life because what the hell are we doing if not for all of this to enjoy LIFE.

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Eric Thompson Eric Thompson

Negative reviews and how to deal with them

Transcribed:


I want to talk about bad reviews today. We all get them as business owners and I want to teach you how to deal with them properly.

bad reviews. We all get them. How do we deal with them? What's the best way to actually deal with these bad reviews and make sure that they turn out the best that we possibly can get them to turn out or at least don't hurt us in the long run. So from a digital standpoint, there's only one real way to deal with these. First off, you have to understand why, why even deal with them in the first place. That's obviously we don't want them, but why deal with them in the first place? Number one is that if Google is looking at this and you have a business with 10 great reviews and you have a business with like nine great reviews and one bad review, which one are you going to show first? Which one's going to be more prominent for you? Secondly, if you get a bad review, it's, yeah, it's a negative mark against you, but you know that if you didn't respond to that negative review, that it's actually like two marks against you, you actually get negatively pushed down, you actually get pushed down even more because you didn't respond to that bad review.

You need to deal with these. It's just a fact of life. So what's the best way to do it? I always look at it this way, right? And this is how I advise everybody who I work with to do the same. You get a bad review. Smile, be thankful. Because honestly, you didn't go into business to make a lousy business. You didn't go to business to have a crappy business. So find this as an opportunity to make your business and your processes better. Find it as an opportunity to, to find that chink in your armor and to fix it and to mend it so it doesn't happen again. So you reach out and you have that mindset. You reach out to this customer and you say, we are so sorry that, you know, you didn't, we didn't do this or you didn't get that or whatever else it is.

And we thank you so much for letting us know. In fact, please give me a call. Here's my personal contact information, whatever it is, and let's talk about this so that we can actually make this better. And from there, not only do you get this person who, by the way, if somebody is allowed mouth and there are no like running negatively, tell everybody about this bad experience that they had. If they're a loudmouth towards the negative, you know what? They're also a loudmouth towards the positive. So if you can get this person turned around and actually make them a fan of yours even better yet, right? So they're going to tell more people, uh, Hey, I was really pissed off. These guys suck and you know what? They turn it around and now I'm a huge fan. Great move on your part. Anyway, reach out to these people.

Let them know this is what I'm here for. This is what we stand for. This is what I want to do and this is what I want to learn. So a, we can fix it with you and be it never happens again with anybody else. Okay? That's the only way to deal with negative reviews as far as I'm concerned. Now, if you get something where there's a competitor posting a negative review for you, whatever else, by all means, alert the authorities, call the internet police, let Google know, flag it for review, whatever it takes in order to get that removed off, because that is not fair. And I do that all the time to people like, Hey, this versus never been a customer. They don't do this. You know, let people know and get those, try and get those removed. But if you get a legitimate negative review X, take it as constructive criticism. Learn from it, fix your systems, and it's very minimum. Make sure that everybody else reading that negative review understands that you care about your customers and you care about your business.

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Eric Thompson Eric Thompson

Straightforward and zero wasted time. (marketing email)

I'm a local business and the companies that best fit with me are ones that:
BELIEVE that the internet is a key driver for their business and
WANT to grow their revenue.
If you meet both of those requirements, I PROMISE that meeting with me will be eye opening at the very least and quite profitable/time saving at best.
(If this doesn’t describe you, unsubscribe please.)

So here’s how it works.

Google, Bing, Yahoo, Yelp, Facebook, maybe Instagram, maybe TripAdvisor and many, many more companies and services have the power to send you life changing amounts of business if only used properly.

I find that most companies feel like they don’t know what to do because 1. It is confusing as hell as to which is the right way to do things and 2. They get scammed called 5+ times a day from some robocaller telling them that their “Google business listing is in jeopardy of not displaying correctly” or “may be inactive” and are trigger shy on making a move. Total scam and I've helped many people get out of it.

I’ve been doing national ecommerce for over 20 years and now I’m focusing on local businesses because I know I can help and there is such a need to get this done right.

I am a local entrepreneur and have been for a long time. We all use our businesses to provide for ourselves, our family, our children and our employees/coworkers. It is a huge responsibility and I want to help and work with those that see the benefit of working with a professional and doing it right for the benefit of all concerned. I see so much money being wasted on expensive, non-performing advertising and this is something I can help you with.

Would it be out of line to invest 15 minutes of your time to talk?

Call me at (920) 944-8483 or do a little more digging and send an online message here: localresultmarketing.com/2min

Eric

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Eric Thompson Eric Thompson

A foggy day with Facebook having issues

So Facebook is down and seemingly much more on the business side. I thought I would take a quick moment to make an introductory video and let you know how I could possibly help you out.

My service is for people that believe in the fact that the internet is a key driver for local traffic and wealth generation.

I focus on people that want to grow or solidify their business to provide for themselves, family and co-workers

I promise that working with me will save you time, frustration and bring your closer to your goals.

If this sounds like you, let's have a 10 minute chat and see if this might work out for the both of us.

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Eric Thompson Eric Thompson

Snow Storm Marketing

My service is for people that believe in the fact that the internet is a key driver for local traffic and wealth generation.

I focus on people that want to grow or solidify their business to provide for themselves, family and co-workers

I promise that working with me will save you time, frustration and bring your closer to your goals.

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